Read Namibia coalition learn about social media for grassroots causes

Tuesday, October 31st 2017 UNIC Windhoek lent support to a workshop hosted at the US Ambassador’s residence on behalf of the Read Namibia Coalition.

Read Namibia, which aims to educate young learners and give them the skills and knowledge needed to become global citizens, is made up of a diverse group of partners including the Association of Diplomatic Spouses (ADS), the Ministry of Education, Arts and Culture (MoEAC), the Namibia University of Science and Technology (NUST) and the University of Namibia (UNAM).

In an effort to support grassroots movements and broadcast information about Read Namibia, volunteers Lindsay Harrington of UNIC and Ida Sallah of the Coalition of Diplomatic Spouses, gave an educational introduction to communications strategizing and the use of social media for grassroots causes. As a low cost and powerful tool, social media networks can serve as excellent platforms to facilitate communications about grassroots efforts and grow visibility. The workshop detailed the ways in which coalition members can harness the powers of social media to broadcast Read Namibia’s mission and values to the general public in the Windhoek area. Volunteers discussed concepts like generating community engagement, educating the public about literacy initiatives in Namibia and enhancing Namibia’s reading culture among youth.

Read Namibia collaborates with volunteers from Embassies and High Commissions in Namibia, local libraries, schools and private sector partners to host reading events and

donate reading materials to young learners. While inspiring a love of reading in the younger generation, Read Namibia hopes that it can help combat illiteracy and promote quality education in an effort to transform Namibia into a knowledge-based society.