This social media campaign was part of UNAIDS efforts to spread the word of Zero Discrimination Day, which takes place on March 1st every year. The day sets out to generate awareness about the injustice of discrimination and to inform people that everyone has the right to live with respect and dignity —no matter what they look like, where they come from or whom they love.
UNIC Windhoek stood up for zero discrimination and celebrated diversity, tolerance and inclusion through the photos. People around the world were encouraged to print one of the various colored butterfly signs and share why they stand for #zerodiscrimination or why we should demand for it.
UNIC Windhoek utilized social media channels to advocate why the team stands for zero discrimination.
Our team stood for zero discrimination because all people have the right to quality healthcare. With 260,000 Namibians living with HIV, it is especially important to stand up for zero discrimination because stigma and discrimination are among the foremost barriers to HIV prevention, treatment, care and support. UNIC Windhoek also stood for zero discrimination because discriminating against people based on their race or sexuality causes individual suffering and weakens social cohesion.
Our team will continue to stand up for zero discrimination because we all have equal rights to live free from violence, persecution, discrimination and stigma. The team was excited to participate in the campaign and join hundreds of people around the world in taking a stand, social media platforms provide an opportunity to contribute in a little way by making our voices heard.